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Articles and Research

We want to help keep you inspired and motivated to apply and reinforce key insights from The Male Factor. We are committed to bringing you new and current research and articles relevant to understanding the male culture in your workplace. It is important to us that what we provide in this area is relevant to you, so let us hear from you if you have some feedback.

What Men Want?

In interviews and surveys, I guaranteed more than 3,000 men anonymity to tell all, so women all across America could be equipped with knowledge that is mission-critical to effectiveness and influence…  Cosmopolitan article by Shaunti Feldhahn

The Foreign Culture of Men

As noted in my new book, The Male Factor: The Unwritten Rules, Misperceptions, and Secret Beliefs of Men in the Workplace, working with men is very similar to entering a foreign culture.
Article by Shaunti Feldhahn

Know Your Audience

Know your audience, get inside their head, understand both their interest and their perceptions – including of you – and you’ll be able to sell yourself and your ideas in such a way that the other person wants to agree to them.
Article by Shaunti Feldhahn

Emotions Does Not Equal Crying

We always say that men are uncomfortable with emotions.  But what does that really mean?  What do they consider to be part of the “emotional” realm?
Article by Shaunti Feldhahn

The Power of Perception: The Visual Trap

Women in the workplace want to be taken seriously. My survey shows that few intend (or want) to create a visual dilemma that could hinder their effectiveness. Nonetheless, the simple reality is that some women are doing exactly that — and perhaps more than they realize.
Excerpt from The Male Factor

Ten Body Language Mistakes Women Make 

If you want to be perceived as powerful, credible and confident, be aware of the nonverbal signals you’re sending.
Article from Forbes Magazine by Carol Kinsey Goman, Ph.D.

Watch Dr. Carol Kinsey Goman’s video presentation to see if you are making any of these mistakes when communicating with men at work.

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Groundbreaking researcher and best-selling author Shaunti Feldhahn launched High Factor Results (originally Human Factor Resources) in 2010 to coincide with the release of her first major workplace study, published in The Male Factor. Through a new “missing link” approach, HFR helps corporations and leadership groups solve today’s leadership gender gap and empowers individuals toward the greatest possible influence, effectiveness and leadership trajectory.

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What Others Are Saying


“The Male Factor is the singularly best business book for women I’ve read in years. This well-researched yet thoroughly readable book is rich with rare insights into how men really see women in the workplace—and how with a few simple adjustments you can even the playing field.”

- Lois P. Frankel, PhD, author of Nice Girls Don't Get the Corner Office and See Jane Lead



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